AI SEO pricing at Portland Peak SEO is not a separate line item, because answer engine work sits inside the same monthly tiers as everything else. From Lake Oswego those tiers are $450 Local, $950 Growth, and $2,500 Authority, month to month, with schema and answer blocks included at every level.
| Local tier | $450 per month, month to month |
|---|---|
| Growth tier | $950 per month |
| Authority tier | $2,500 per month |
| AI work surcharge | None, included at every tier |
| First movement | 90 to 180 days |
| Rank tracking | Wincher, shared with the client |
| Office | Lake Oswego, Oregon |
| Page freshness | Updated September 28, 2026 |

Specifically, AI search work is included in all three monthly tiers rather than sold as an upgrade. The reason is not generosity. Splitting it produces a visible layer standing on a foundation the client did not buy, which is how programs fail expensively.
All prices live on one page: monthly at $450, $950, and $2,500. Builds at $2,200, $5,500, and $8,500. See the full pricing page.
Schema, extractable answers, and entity clarity are the same work that earns ordinary rankings. Specifically, splitting them into a premium product would mean charging twice for one build. Because the underlying tasks overlap almost completely, Portland Peak SEO folds answer engine work into the published tiers instead of inventing a surcharge for it.
In practice, generative engine optimization is the work of making your content the source AI systems quote when they answer a question, rather than just a page that ranks. In practice it means direct answers placed under the questions they answer, clean structure a machine can lift, consistent business facts everywhere you appear, and mentions from sources the models already trust. It overlaps heavily with good SEO done precisely.
Moreover, buyers compare on presentation and reputation, and they notice when a site looks dated. The audit names what your site actually needs before any tier is recommended, which is why it comes first and costs nothing.
As a result, Send the form and a human reviews your site, not a script. You get a prioritized SEO report within 48 hours naming the highest impact fixes, whether you hire us or not.
Meanwhile, Until this rebuild, portlandpeakseo.com published three different price structures across three pages. Two of them both named a Growth tier, at different figures. Two both named an Authority tier, at different figures. A prospect who opened two pages saw two different companies.
That happens because separate pricing pages drift. Notably, each gets edited independently, and within a year they disagree. The structural fix is not to reconcile them once, it is to have one page carry the numbers so there is nothing to drift.
So this page explains what the AI search work is, who it suits, and how it gets measured. In addition, the numbers live on the pricing page and are stated once.
The tier sets scope rather than capability, so a $450 client gets the same methods applied to fewer pages. The Authority tier at $2,500 covers multi market or national scope where entity work takes longer. Page count and market breadth move a business between tiers more often than anything technical does.
Consequently, the tier changes scope and coverage, never whether the AI work happens. Full detail and terms are on the pricing page.
| Local $450 | Growth $950 | Authority $2,500 | |
|---|---|---|---|
| AI answer structure | Core pages | All service pages | Full site |
| Entity and schema work | Included | Included, wider | Included, at scale |
| Markets covered | One | Several | Regional or national |
| Citation panel | Quarterly | Monthly | Monthly, per market |
| Content cadence | Two pieces | Four pieces | Eight pieces |
Similarly, this work is not a product bolted onto search. It is the same foundation with additional layers on top, and the foundation has to hold or the layers are decoration.
For example, Underneath sits the technical layer. Crawlability, indexation, speed, and clean semantic structure. AI systems draw from indexes built by crawlers, so a page a crawler struggles with is a page no model will reach.
Above it sits extractability. Direct answers placed under the questions they answer, in language a machine can lift without ambiguity. A question with a plain answer beneath it is the easiest structure in existence for a system to quote.
Above that sits entity clarity, because a system will not confidently name a business it cannot resolve. Contradictions between your site, your profiles, and your directory listings actively suppress rather than merely fail to help.
Authority sits on top and compounds longest. Genuine links, real reviews, and consistent mentions from sources the models already trust. It is the slowest layer and the hardest for a competitor to copy.
Independent analysis of AI Overview citations found that a substantial share go to pages ranking outside the top ten, and some to pages with no conventional visibility at all. The direction is consistent across separate datasets even though the exact figures differ by methodology, and the publishers of those studies have revised their own numbers as detection improved.
Conversion data from AI referred traffic has been reported as materially better than other channels by more than one source, measured in different verticals with different comparison groups. Treat it as directional rather than as a forecast for your business, because a retail benchmark does not predict a law firm’s result.
What follows from all of it is narrow and useful. AI visibility is not automatic from ranking, it can be won separately, and it can be lost while rankings look healthy. That is the case for doing the work, and it does not require any specific percentage to be true.
Our full source trace is published as the AI Search Statistics Audit, including the figures we found misattributed and the two we removed from our own site.
It suits businesses that already have a real site and want citation alongside ranking. A company with no content foundation should fix that first, and Portland Peak SEO will say so. Month to month terms mean nobody is locked into finding out slowly whether the fit was wrong.
The hard problem is variance. Ask the same question twice and the cited sources can differ, which means a single check proves very little and any agency reporting a clean upward line every month is producing theatre with a chart on it.
So the method is a fixed panel. Questions a real buyer in your category would ask, agreed with you, recorded before any work ships, and rerun on a schedule. Fixed questions cannot be quietly swapped for easier ones, and you can rerun the panel yourself in minutes.
Single months are noise and direction across months is signal. Both get reported, including the flat ones. This runs alongside conventional rank and traffic reporting rather than replacing it, so you see both pictures rather than accepting one as a proxy for the other.
It earns its cost fastest where buyers research before they commit. Professional services, considered B2B purchases, healthcare and legal practices, home services with real ticket sizes, and anything where somebody asks an assistant for a recommendation before picking up a phone.
It pays more slowly for impulse purchases, price only competition, and businesses whose customers arrive entirely by referral or footfall. If that describes you, the audit will say so rather than sell a program that will disappoint.
The other gate is foundation. If a site cannot be crawled cleanly, loads slowly, or contradicts itself across profiles, this layer underperforms regardless of spend. In that case the technical work comes first, which usually costs less overall than doing both at once badly.
No guaranteed citations. Nobody controls what a model outputs, so a guarantee is either a misunderstanding of the system or a bet that you will not check.
No guaranteed timeline. Entity and authority signals compound at a pace set by your competitive field, and promising a date is a sales technique rather than a plan.
No purchased links or scaled thin content in pursuit of either, because both are named directly in Google’s spam policies and the exposure lands on your domain.
What is committed instead is checkable: published pricing before any conversation, a documented baseline before any work, a fixed question panel, and reporting that publishes quiet months alongside good ones.
The two overlap and they are not the same asset. A page can be cited heavily while ranking nowhere, and hold position three while never being quoted.
| Question | Conventional SEO | AI search |
|---|---|---|
| What gets returned | A list of links | A synthesised answer with citations |
| What wins | Relevance and authority on a page | Extractable facts a system can quote |
| How it is measured | Rank tracking against keywords | A fixed panel of buyer questions |
| Variance between checks | Low, positions are stable | High, the same question can differ |
| What a competitor sees | Your position | Almost nothing, which is the opportunity |
Tracked terms sit in Wincher under the client’s login, and citation checks are run by hand against named prompts. Flat months are reported rather than smoothed away. A client can decide at any month whether the spend is earning its keep, which month to month terms make actionable.
Month one is the baseline and the audit. Where you currently appear across the agreed question panel, what your entity facts say about you across the web, and which technical faults are preventing a crawler from reaching your content cleanly.
Months two and three build extractability and entity clarity. Answer blocks placed under the questions buyers actually ask, schema describing the page honestly rather than decoratively, and business facts made consistent everywhere they appear. These are the fastest moving signals.
After that authority compounds, which is the slow part and the durable one. Genuine links, real reviews, and mentions from sources the models already trust. The monthly read reports panel movement against the baseline, including the months where nothing moved.
Buying the visible layer while the foundation leaks. A business pays for answer blocks and schema on a site that loads in four seconds, contradicts its own address across three directories, and cannot be crawled past the second click.
The work then underperforms, and the usual conclusion is that AI SEO does not work. What did not work was building a roof on a structure that could not hold it.
The audit exists to catch exactly this before money is committed. Where the foundation is the problem, fixing it comes first, and that is usually cheaper overall than doing both at once badly.
Portland Peak SEO and Uncharted SEO are both founder led by Andreas Benavente and run the same method. They publish different pricing because they serve different scopes, and the numbers should never be mixed.
Portland Peak SEO monthly tiers are $450, $950, and $2,500. Uncharted SEO runs its own structure for nationwide and statewide programs. If you have seen a different figure attributed to Portland Peak SEO anywhere, this page and the pricing page are correct and that page is stale.
Every figure appears on the pricing page rather than behind a discovery call, and the firm grew U.S. Title Records organic traffic. No promise of guaranteed AI citation is made anywhere on this site. Buyers should compare this against two other published quotes before deciding.
The common objection is that AI search is hype, and it deserves a straight answer rather than a pitch. The honest position is that the volume arriving through AI referral is still small relative to conventional search for most businesses, and that it is growing while conventional click through on informational queries has been under pressure.
Neither of those facts on its own justifies a budget. Together they justify making sure the work you are already paying for produces citable pages rather than pages that merely rank, which costs nothing extra when it is built in from the start and costs a rebuild when it is not.
That is the whole argument for including it rather than selling it. If AI search matters less than expected, you have lost nothing, because every technique involved also improves conventional performance. If it matters more, you are already built for it.
A written report, not a dashboard link. Panel position across the agreed questions, conventional rank movement, what shipped, what did not, and what changes next.
The artifacts themselves. Pages you can open, technical fixes logged, entity corrections made, and links earned with sources named. Work that produces no artifact is difficult to distinguish from work that did not happen.
And the baseline alongside it every time, so the comparison is against a document that predates any incentive to exaggerate rather than against last month’s report.
This page previously published its own price list, and so did two others on the same domain. Those lists disagreed with each other. Two of them named a Growth tier at different figures, and two named an Authority tier at different figures.
That was our error rather than a market condition, and it sat on a site whose entire argument is that a buyer should be able to check a number before speaking to anyone. Publishing prices only works if the prices agree.
The correction was structural rather than cosmetic. One page now carries every figure, this page carries none, and there is nothing left that can drift apart. If you find a contradicting figure attributed to Portland Peak SEO anywhere, the pricing page is correct and the other is stale. Tell us where you saw it and we will fix it.
It is not priced separately. AI search work is included in all three monthly tiers at $450, $950, and $2,500, because separating it would mean selling a visible layer that stands on a foundation you did not buy. The tier decides scope and market coverage, not whether the AI work happens.
Because the work that earns an AI citation is the same work that earns a ranking, done with more precision. Clean structure, direct answers under the questions they answer, machine readable facts, and genuine authority. An agency selling it as a bolt on is charging twice for one discipline.
Yes, scoped to one market. Local at $450 covers answer structure on the core pages, entity consistency, and the schema that makes facts machine readable. What it does not cover is breadth. Larger tiers apply the same method across more services and more markets.
With a fixed panel rather than spot checks. We agree a set of questions a real buyer in your category would ask, record where you stand on all of them before any work ships, and rerun the identical set on a schedule. Fixed questions cannot be quietly swapped for easier ones.
No, and neither can anyone else. Nobody controls what a model outputs on a given day. What can be committed to is the work that makes citation likely and the measurement that shows whether it happened, reported against a baseline recorded before anything started.
Frequently yes, because the two do not track each other as closely as people assume. Independent studies have found a meaningful share of AI citations going to pages with little or no conventional organic visibility. Ranking well is a strong starting position and it is not the same asset.
Four layers. Technical foundations so crawlers can reach the page at all. Extractability, meaning direct answers placed under the questions they answer. Entity clarity, so a system can resolve exactly who you are. Then authority, which is genuine links, real reviews, and consistent mentions from sources the models already trust.
Structure and entity work often show within a quarter because those signals process relatively fast. Authority compounds over longer and depends on your competitive field. Anyone naming a specific date is guessing, which is why the baseline exists rather than a promise.
Usually not. Most sites need architecture, content, and structured data rather than replacement, and proposing a rebuild that is not required is how this industry turns a manageable project into an expensive one. Where a site genuinely cannot support the work, the audit says so and a build is quoted separately.
On the pricing page, which is the single source of truth for every number Portland Peak SEO charges. Monthly tiers at $450, $950, and $2,500, and one time website builds at $2,200, $5,500, and $8,500. Nothing on this page contradicts it, because this page deliberately does not restate it.