Commercial SEO is search optimization for buyers who sign six and seven figure contracts: facility managers, general contractors, and owners who search in procurement language, not consumer language. Portland Peak SEO runs the Commercial Division at published pricing, $450 to $2,500 per month, with every commercial keyword tracked live in Wincher.


| Who it serves | Contractors, trades, CRE, and B2B firms with $100,000+ contracts |
| The thesis | Fewer searches, radically higher value per won search |
| Pricing | $450, $950, or $2,500 per month, published in full |
| Terms | Month to month, no contracts |
| AI coverage | Google AI Overviews, Bing Copilot, ChatGPT, Perplexity |
| First movement | 90 to 180 days, tracked live from week one |
| Verification | Every commercial keyword tracked live in Wincher |
| Web design | Commercial builds from $2,200 to $25,000+, scoped in writing |
A homeowner types "roof repair." A property manager types "commercial roof replacement" or "TPO roofing contractor." The words overlap; the buyers do not. Commercial SEO is the discipline of separating those languages completely: building pages for the procurement phrases, the spec driven queries, and the prequalification searches that facility managers, GCs, and owners actually type. In other words, most agencies optimize a commercial firm for consumer traffic and call the leads unqualified. The keywords were simply wrong.
Additionally, the commercial intent layer now runs through AI. Buyers ask ChatGPT which contractors handle design build work in their metro, and Google answers procurement questions directly in AI Overviews. Consequently, every commercial campaign here engineers the answer layer alongside the rankings, so the firm is cited where committees research, not just listed where they click.
Run the numbers once and the category explains itself. Authority tier costs $2,500 per month. In practice, here is how long a single won commercial contract funds the entire campaign:
| $100,000 contract | Funds 40 months of Authority tier SEO |
| $250,000 contract | Funds 100 months |
| $500,000 contract | Funds 200 months |
| $1,000,000 contract | Funds 400 months |
Consumer SEO needs volume to pay off. Commercial SEO needs one right buyer. Moreover, commercial keywords face thinner competition than consumer terms, because most agencies chase volume and most commercial firms still treat their site as a brochure.
The Commercial Division runs dedicated pages and dedicated keyword lanes per vertical, because a roofing buyer and an elevator consultant search nothing alike: Commercial HVAC SEO, Commercial Roofing SEO, Commercial Construction SEO, Commercial Real Estate SEO, Commercial Cleaning SEO, Commercial Landscaping SEO, Commercial Electrical SEO, Commercial Plumbing SEO, Elevator Companies SEO, Commercial Contractors SEO and the same system extends to any commercial trade with contract values that justify it.
Commercial purchases move through committees, RFPs, and three to eighteen month cycles. The winning firm is usually shortlisted long before a call happens: someone searched, compared, checked licensure, read the specs, and asked an AI engine for a summary. As a result, commercial SEO optimizes for the shortlist moment: proof of capability, published specifics, fast pages that survive a procurement team, and structured answers an engine can quote. Meanwhile, the consumer playbook of volume and urgency does nothing here, which is exactly why the field is thin.
Every tier includes technical repair, commercial keyword architecture, vertical landing pages, Google Business Profile engineering, citation and entity work, and AI answer optimization. Growth at $950 adds content and links engineered for procurement queries; Authority at $2,500 runs the full national program. Moreover, every deliverable is published before any call, and every keyword lands in Wincher during week one, so the record is open from the start.
Commercial SEO is search optimization built for business to business and commercial trade buyers rather than consumers: procurement phrases, spec driven queries, and prequalification searches. Portland Peak SEO runs it at published pricing, $450 to $2,500 per month, with every keyword tracked live in Wincher.
Commercial SEO costs $450, $950, or $2,500 per month here, month to month with no contracts. In other words, the price is published rather than quoted, and the contract arithmetic does the selling: one $250,000 commercial win funds one hundred months of the Authority tier.
Because the buyer is different: committees instead of individuals, RFPs instead of impulse calls, and contract values in the six and seven figures. Consequently, commercial SEO optimizes for shortlist credibility and answer citations, not raw traffic volume.
It fits any trade where one contract clears $100,000 or where accounts recur monthly: HVAC, roofing, construction, electrical, plumbing, elevators, cleaning, landscaping, and commercial real estate. Likewise, the thinner the competition, the faster the arithmetic compounds.
Every commercial keyword streams into Wincher, screenshots are published, and the client ledger links live businesses, including commercial clients. As a result, a firm watches its shortlist visibility build in the open instead of trusting a quarterly deck.
Because the practice proves the method on itself: ranked #1 on Google for "Portland Oregon SEO," 20+ businesses ranked #1, 317% growth in AI answer citations, and published pricing at every tier. Similarly, every commercial engagement is founder led from week one.
U.S. Title Records, a nationwide records firm in the client ledger, runs on this system. In practice, the receipt below is a three month Google Search Console performance view, the same commercial SEO verification standard every campaign inherits from week one.

Search the category and read what ranks: general agency pages retrofitted with the word commercial, and a thin handful of dedicated pages that stop at the concept. Almost nobody publishes pricing. Fewer still show live tracking. And nearly none engineer the AI answer layer for procurement queries specifically. In practice, the bar for "far ahead" in commercial SEO is published arithmetic, verifiable results, and vertical depth, and this division was built to clear all three at once. Moreover, the firms competing for these keywords sell services they do not apply to themselves; this practice ranks itself for its own hardest term and shows the receipt.
Phase one maps the vertical: every procurement phrase, spec query, and prequalification search the buyers actually type, separated cleanly from consumer lookalikes. Then phase two builds the architecture: capability pages, service area lanes, and credential proof structured for both a procurement reviewer and an AI engine. Next, phase three runs the answer layer: schema, extraction ready definitions, and citations across Google AI Overviews, Bing Copilot, ChatGPT, and Perplexity. Finally, phase four compounds: content and links aimed at the hardest terms, tracked keyword by keyword in Wincher. As a result, the campaign reads like an engineering log, not a marketing narrative, and every phase leaves evidence the owner can audit.
Commercial buyers judge capability through the site itself, which is why the division ships commercial web design and commercial SEO as one architecture: hand coded builds from $2,200 to $25,000+, structured for the same keyword lanes from launch, with 30 days of post launch tracking. Consequently, a firm never pays twice for one foundation, and the site that wins the shortlist is the same site that wins the ranking.
Every commercial vertical gets its own page, its own keyword lane, and the same published pricing: Commercial Web Design Commercial HVAC SEO Commercial Roofing SEO Commercial Construction SEO Commercial Real Estate SEO Commercial Cleaning SEO Commercial Landscaping SEO Commercial Electrical SEO Commercial Plumbing SEO Elevator Companies SEO Commercial Contractors SEO
Every tracked keyword streams into Wincher, screenshots are published, and the client ledger links live businesses. As a result, a commercial client can watch market by market progress the same way the practice does, in the open.
Likewise, Portland Peak SEO publishes $450 Local, $950 Growth, and $2,500 Authority, monthly with no contract. Even so, the pricing page is the single source of truth and explains exactly what separates the tiers.
Profile and map driven movement often shows inside a quarter; competitive service terms take longer. In fact, the baseline recorded in month one is what makes progress judgeable rather than anecdotal.
Andreas Benavente, directly. Beyond that, no account managers, no outsourced writing. Similarly, the person who maps your demand builds your pages.
Search Portland Oregon SEO from anywhere in the country and see who holds position one. Open the client sites linked from our clients page. Read the pricing without a form. Under two minutes, all three.
Because the method is proven in public: the practice is ranked #1 on Google for "Portland Oregon SEO," has put 20+ businesses at #1, and applies the same sequencing discipline to commercial markets. Similarly, every engagement is founder led and month to month.
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